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Details if other :. Thanks for telling us about the problem. Return to Book Page. Preview — iBrain by Gary Small. Gigi Vorgan. Co-written with Gigi Vorgan, Dr. Get A Copy. Hardcover , pages. Published October 14th by William Morrow first published October 1st More Details Original Title.
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Showing Average rating 3. Rating details. More filters. Sort order. Apr 05, Christine Cavalier rated it it was ok Shelves: behavioral-economics , non-fiction , psychology , a-social-media-reading-list. Don't bother with this book unless: 1. If you are internet addicted and in turn socially inept there are a few pages of self-help advice.
Interspersed in all of this split personality pages are a few references to fMRI studies of which areas of the brain light up when we are completing internet tasks. You won't be able to pinpoint the studies, though, because the author doesn't Don't bother with this book unless: 1. You won't be able to pinpoint the studies, though, because the author doesn't use notations. No footnotes, no endnotes, just a list of references in the back of the book.
He lists his references but we have no idea which studies go to which fleeting mention. The book is ok, but it can't decide which way it wants to go. As someone who is under 40 Generation X and considers herself a digital native I had a computer in my house in the late 70's , I found this book at times to be downright offensive.
The anecdotal examples were inane and sensationalistic with fear. It's the typical refrain we hear from the stereotypically selfish and self-focused "me" generation of Baby Boomers. Unless you are in said state of panic about the internet and its implications, skip this book.
The small self-help parts aren't going to help you. Smalls probably meant for you to read them to your WoW addicted daughter. View 1 comment. Dec 05, Weavre rated it it was ok Shelves: science-and-learning-theory.
It does have some interesting insights in the first few chapters. The author, Gary Small, was clearly introduced to computers as an adult, and speaks about their usage with the accent of an immigrant to the digital world to borrow one of his own descriptions. Often, his description of some aspect of online culture seems just a bit "off"--he's writing about something he's observed and studied, not something in which he's a full and comfortable participant.
That occasional bit of jarring drawbac It does have some interesting insights in the first few chapters. That occasional bit of jarring drawback doesn't keep him from sharing fascinating information about, for example, what areas of the brain are active when people perform various internet-based tasks while being monitored by fMRI, and I'm intrigued by the differences discovered in that kind of exploration. I finished those first chapters still enjoying the book, by reminding myself to appreciate the author's experience and perspective without expecting him to write like Jean Twenge.
I read her Generation Me just before this, and she writes as a "Digital Native"--which probably emphasizes the difference between her perspective and Gary Small's. Unfortunately, after the first few chapters, the book goes downhill quickly. While trying valiantly to offer a balanced perspective in which both beneficial and maladaptive changes are observed and noted, Small's lack of comfortable personal experience with the social web shows through strongly, and his conclusions are biased by his fears and his inability to recognize adaptive aspects of some not all of the traits he describs.
After a few chapters of this, the downhill slide accelerates, as Small gets downright preachy. A lot of his advice is fairly common-knowledge stuff, much of which I've taught in life skills and related courses, but he offers it as if no one but he had ever thought of it before. Also, for these sections, there's almost no narrative, description, or new data--just preachy advice.
Also, I would have preferred Small include numbers linked to his endnotes. The endnotes exist, but I didn't read or evaluate them while reading the main text, because nothing in the text indicated when a given statement was noted. Sometimes the phrasing made it obvious, but other times it didn't, and I wasn't going to flip constantly to the back of the book after every sentence just to find out if there was a note associated with it.
I like footnotes that elaborate on the text, and like being able to evaluate the reputations of cited sources by checking the endnotes, but the choice to omit any mention of the notes within the body of the text was just plain annoying.
One more major annoyance, which should probably have been mentioned right up front: Small constantly refers to the brain "evolving" right now, but most of the time he misuses the word. Sometimes he may intend to imply that because of dramatic changes in our environment, we're currently in one of the periods of rapid evolutionary change predicted by the punctuated equilibrium model Instead, he gives the casual reader the impression that "evolution" is something that happens within a single person's lifetime, within a single brain There are enough people debating this particular concept based on out-of-date assertions and just plain bad information without muddying the waters further.
So, bottom line: two stars here, because I did like a little bit of the information near the beginning and decided not to slam the book completely. But, I'd have given it 1 and a half if that were an option, too.
View all 4 comments. Mar 12, Trish rated it really liked it Recommends it for: parents. Oct 17, Gaurish rated it really liked it. It is a great book talking about the advantages of being born in such a technological world like the ability to multi-task and also explains the apparent disadvantages like a lack of social skills and communication. It is definitely not a novel and It really has no spoilers. It is like one massive news article which I believe people more interested in facts and non-fiction ma iBrain is a book that makes us aware of the technological changes on the planet today and the impacts it has on the mind.
It is like one massive news article which I believe people more interested in facts and non-fiction material rather than romantic fantasies would enjoy and find productive. The only bad thing about the book is that it really drags on after a while and so it is not really made for avid readers who finish a novel a day but rather for those who read very little at a time.
I think it could have been improved if it was shortened a bit but other than that the content of the book is great which is why I think it deserves 4 stars. Apr 10, Manchi rated it liked it. The author could have should have, really cited the researches he mentions in-text. It's unnecessarily difficult for readers to connect them with the references.
Otherwise an interesting book. Jan 27, Sara Ada rated it really liked it. A little outdated at this point, but definitrly resonated with me. Definitely shows the way technology works in our personal lives and how it affects the brain. Aug 27, Celeste rated it liked it. I thought this was a unique look at how the human brain processes things differently - even using different areas of the brain - as a result of technology in our lives.
Most of it is really interesting in a discovery-channel kind of way, but the last two chapters are so elementary that they come across as a bit condescending. Then again the last two chapters are designed to help digital addicts and digital retards, so if you are neither of those things you can skip them. And unfortunately the I thought this was a unique look at how the human brain processes things differently - even using different areas of the brain - as a result of technology in our lives.
And unfortunately the book is 3 years old, so it cannot elaborate on the outbreak of Facebooking or the birth of Twitter.
The research used in the book is all valid medical research, forcing the authors to be unbiased. However, the negative effects of technology overload are pretty obvious. After reading this, I'm surprised that more people don't limit the TV-watching and online time of their kids! And I now have two favorite quotes as a result of this book: "Technology Another recent Kinokuniya find!
Should be great to stimulate debate. The book has has two extremes Some good fMRI studies cited as well.
iBrain: Surviving the Technological Alteration of the Modern Mind