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PHI Learning Pvt. Communicating a message effectively needs precision—be it verbal or non-verbal. At the professional front, the accuracy of the message to be shared becomes all the more important as the business decisions may depend on the same.
This book, in its second edition, continues to detail on the pre-requisites of communicating effectively in the corporate environment and generally. Beginning with an overview of business communication, the book educates on the principles of communication—oral and written.
Divided into nine chapters, the first two chapters deal with oral communication and the next seven deal with different forms of written communication.
The chapters are well-supported with many examples and illustrative exhibits wherever required. The chapter also presents correct use of the examples and the rationale or logic in the form of explanations. Designed as a textbook for the management students, this book would be equally useful for the management professionals and executives. Asha Kaul has authored two other books Business Communication, 2nd ed. Back cover.
Effective Business Communication
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EFFECTIVE BUSINESS COMMUNICATION
PHI Learning Pvt. It is said the future belongs to Communication. And rightly so. For today, more than ever before, the need for effective communication is being felt.
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