KEITH DINNIE PDF

Keith Dinnie is a leading authority on place branding for cities, regions and nations. The book is now in its second edition Routledge, His books have been translated into Chinese, Japanese, Korean and Russian. His research focuses on the application of strategic brand management techniques within the domains of tourism promotion, export promotion, inward investment attraction, and public diplomacy. His research covers the branding of cities and regions as well as nations.

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The system can't perform the operation now. Try again later. Citations per year. Duplicate citations. The following articles are merged in Scholar. Their combined citations are counted only for the first article.

Merged citations. This "Cited by" count includes citations to the following articles in Scholar. Add co-authors Co-authors. Upload PDF. Follow this author. New articles by this author. New citations to this author. New articles related to this author's research. Email address for updates. My profile My library Metrics Alerts. Sign in. Get my own profile Cited by View all All Since Citations h-index 19 16 iindex 27 Verified email at dundee.

Place branding brand management country-of-origin. Articles Cited by. Title Sort Sort by citations Sort by year Sort by title. Corporate Communications: An International Journal , Journal of Food Products Marketing 11 4 , , Asia Pacific Journal of Marketing and Logistics , Dinnie, M. Place Branding and Public Diplomacy 6 3 , , Destination brands: Managing place reputation, , Articles 1—20 Show more. Help Privacy Terms.

Nation branding: Concepts, issues, practice K Dinnie Routledge , City branding: Theory and cases K Dinnie Springer , Place branding: Overview of an emerging literature K Dinnie Place branding 1 1 , , How do corporate reputation and customer satisfaction impact customer defection? Repositioning the Korea brand to a global audience: challenges, pitfalls, and current strategy K Dinnie Academic Paper Series, 4th 9 , The ethical challenge K Dinnie Destination brands: Managing place reputation, ,

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Keith Dinnie, Place Branding Scholar and Advisor

We interview Keith Dinnie, following his update to the seminal text book, "Nation Branding: Concepts, Issues, Practice" to discover his views on challenges facing place branders around the world. What do you think is needed to improve understanding amongst those cities and nations who are still not really getting it right? As with any progressive development in society, education is key. Policy makers need to become acquainted with the fundamentals of place brand management, namely, how are place brands formed and what interventions can you make to help the place brand evolve in a positive direction.

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Keith Dinnie and Brand Horizons

The system can't perform the operation now. Try again later. Citations per year. Duplicate citations.

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Keith Dinnie

View Scopus Profile. Keith Dinnie is a leading authority on place branding for cities, regions and nations. The book is now in its second edition Routledge, His books have been translated into Chinese, Japanese, Korean and Russian. His research focuses on the application of strategic brand management techniques within the domains of tourism promotion, export promotion, inward investment attraction, and public diplomacy. His research covers the branding of cities and regions as well as nations.

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Interview with Keith Dinnie

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