HOW PIXAR FOSTERS COLLECTIVE CREATIVITY PDF

He describes how is the creation process of Pixar movies, and how this process changed and evolved since Toy Story, the first movie from Pixar. Very inspirational, especially that quote about how technology inspires art, and art challenges the technology. Your email address will not be published. What is creativity? Creativity involves a large number of people from different disciplines working effectively together to solve a great many problem A movie, like a software, is not only a single idea.

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He describes how is the creation process of Pixar movies, and how this process changed and evolved since Toy Story, the first movie from Pixar. Very inspirational, especially that quote about how technology inspires art, and art challenges the technology. Your email address will not be published. What is creativity? Creativity involves a large number of people from different disciplines working effectively together to solve a great many problem A movie, like a software, is not only a single idea.

Movies and softwares contains literally tens of thousands of ideas. The leaders sort through a mass of ideas and possible designs in software to find the ones that fit into a coherent whole, which is very difficult task What is the key to be able to recover from fail? Talented people! And such people are not easy to find. What is equally though, of course, is getting talented people to work effectively with one another The roots of pixar culture Smart people are more important than good ideas It is OK to hire people who are smarter than you In the process of creating a new movie software , the first versions are very rough, but they give a sense of what the problems are, which in the beginning are many.

Then we have to iterate, and each version typically gets better and better. If you give a good idea to a mediocre team, they will crew it up; if you give a mediocre idea to a great team, they will either fix it or throw away and come up with something that works. Deeply ingrained in Pixar culture is that everything they touch needs to be excellent. I completely agree with this. This makes me remember a phrase from my theater director.

Everything in Pixar is done by peer reviewing. Glad you see you blogging again! Leave a Reply Cancel reply Your email address will not be published.

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In it, he talks about how innovation is important when it comes to running a business. If you are doing the same thing you have been doing year after year, you might be doing something wrong—or, you might be doing something right. Structuring your process to foster creativity and advancement could be the best bet for staying ahead—or getting ahead—in your industry. If you create a structure for innovation, it ensures that what you are doing is always improving upon itself. I love this concept and admire the movie-making method of Pixar in constantly growing and improving. Beginning with its innovative release of Toy Story in —the world's first-ever computer-animated feature film—the company has gone on to produce a total of nineteen feature films, all of which have debuted with CinemaScore ratings of at least an "A-.

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How Pixar Fosters Collective Creativity

Many people believe that good ideas are rarer and more valuable than good people. That notion, he says, is rooted in a misguided view of creativity that exaggerates the importance of the initial idea in developing an original product. And it reflects a profound misunderstanding of how to manage the large risks inherent in producing breakthroughs. In filmmaking and many other kinds of complex product development, creativity involves a large number of people from different disciplines working effectively together to solve a great many inherently unforeseeable problems. The trick to fostering collective creativity, Catmull says, is threefold: Place the creative authority for product development firmly in the hands of the project leaders as opposed to corporate executives ; build a culture and processes that encourage people to share their work-in-progress and support one another as peers; and dismantle the natural barriers that divide disciplines.

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