CHOULIARAKI AND FAIRCLOUGH 1999 PDF

We expect these discussions to be informal and interactive; and the author of the book discussed is cordially invited to join in. Then contact Andrew Carnie at carnie linguistlist. Discourse in Late Modernity. Rethinking Critical Discourse Analysis. Edinburgh: Edinburgh University Press. CDA, whose object is the 'discursive aspects of contemporary social change' p.

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Depth interviews with industrial network participants are conducted and described; interviews where managers are encouraged to talk of their lived experiences, beliefs, attitudes, and intentions. Specifically, this case study presents a qualitative exploration of identity processes in industrial networks, in particular social constructions of Indian modernity.

The analysis suggests what these constructions mean for the management of buyer—seller relationships cf. Bagozzi, Discursive data were collected in the form of transcripts from semi-structured interviews with a variety of managerial participants involved in trade between New Zealand NZ and India. All the participants are Indian, with interviews taking place in in Delhi, Mumbai, Bangalore, and Chennai.

Interviews were conducted in English; with 23 individuals representing organizations operating in the lumber, wool, horticulture, dairy, engineering, IT, tourism, and education industries, they lasted between 45 and 90 minutes, and were recorded on audio and video media. The study goes some way toward addressing the dominant Western perspective prevalent in most studies of business relationships, and shows how discourse analysis can provide a rich analytical perspective on business-to-business relationships.

We acknowledge the comments and suggestions made by James Fitchett and Nick Ashill in helping to maximize the contribution that this manuscript makes.

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Discourse in late modernity: rethinking critical discourse analysis

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Using Discourse Analysis in Case Study Research in Business-to-Business Contexts

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