BRANDED BEAUTY MARK TUNGATE PDF

Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.

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For many women, and quite a few men, a beauty product of some kind ranks as an absolute must-have before leaving the house. A survey of over 8, French women revealed that 25 percent would not consider leaving the house without some form of make-up. In Branded Beauty , Mark Tungate follows the key companies and personalities that brought make-up to the masses, forever changing the way people think about beauty, while also making the multi-billion dollar cosmetic industry one of the most profitable in the world.

The first half of the book describes the rise, usually from very humble beginnings, of industry legends such as Helena Rubinstein, Elizabeth Arden, Estee Lauder, Max Factor, and Charles Revson. Tungate notes that what unites these figures, many of whom were fierce rivals, was their ability to craft a story behind their products that would enchant their customers and draw them into a world of beauty and glamor.

They pioneered such marketing strategies as the gift with purchase, in-store sampling, and the idea that customers were not just buying a product, but paying for an experience which of course justified the hefty price tag. The latter chapters deal with more modern beauty trends and companies and feature separate sections on the rise of natural and organic products, global beauty trends and companies, plastic surgery, and the increasing popularity of tattoos.

Rather, it is an in-depth look at how the industry developed and where it stands today. Reviewed by Claire Posner December 5, Disclosure: This article is not an endorsement, but a review.

The author of this book provided free copies of the book and paid a small fee to have their book reviewed by a professional reviewer. Foreword Reviews and Clarion Reviews make no guarantee that the author will receive a positive review.

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Branded Beauty

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products.

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"Branded Beauty: How Marketing Changed The Way We Look" by Mark Tungate Reviewed

For many women, and quite a few men, a beauty product of some kind ranks as an absolute must-have before leaving the house. A survey of over 8, French women revealed that 25 percent would not consider leaving the house without some form of make-up. In Branded Beauty , Mark Tungate follows the key companies and personalities that brought make-up to the masses, forever changing the way people think about beauty, while also making the multi-billion dollar cosmetic industry one of the most profitable in the world. The first half of the book describes the rise, usually from very humble beginnings, of industry legends such as Helena Rubinstein, Elizabeth Arden, Estee Lauder, Max Factor, and Charles Revson. Tungate notes that what unites these figures, many of whom were fierce rivals, was their ability to craft a story behind their products that would enchant their customers and draw them into a world of beauty and glamor.

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Branded Beauty: How Marketing Changed the Way We Look

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